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This step involves defining the website's overarching goals and objectives. It includes identifying the target audience, understanding their needs and behaviours, and conducting research to ensure the website effectively meets business objectives. The strategy phase lays the foundation for content development, SEO planning, and UX design, ensuring that every aspect of the website aligns with the organisation's broader goals and audience expectations.

During this phase, the website's structure and functionality are meticulously planned. A sitemap is developed to outline navigation and content hierarchy.

Requirements for content, images, and other media are identified and gathered. Technical considerations such as hosting, domain registration, and choice of Content Management System are also established to ensure a solid website development foundation.

This stage sets the groundwork for a cohesive, organised website that aligns with user expectations and technical capabilities.

In the professional design phase, visual and interactive elements of the website are crafted to enhance user experience and brand identity. This involves creating wireframes or mockups to conceptualise page layouts and user interface components.

Designers focus on aesthetics, typography, colour schemes, and imagery to ensure consistency with brand guidelines and appeal to the target audience.

The goal is to create a visually engaging and intuitive design that attracts users, enhances usability, and supports the overall website objectives.

The approved designs and specifications from the planning phase are implemented during website development to build the actual website. This involves coding the components of the front-end (user interface) and back-end (server-side logic and database integration). Developers ensure all features and functionality outlined in the planning stage are accurately incorporated. Throughout development, regular testing and collaboration with designers and stakeholders ensure the website progresses according to plan and meets technical requirements for a successful launch.

Quality assurance ensures that the website meets high functionality, usability, and performance standards before launch. This phase involves rigorous testing and debugging to identify and fix any issues or bugs.

Testing includes:
Checking for compatibility across different browsers and devices.
Verifying functionality of interactive elements and forms.
Assessing overall user experience.

By conducting thorough quality assurance, the website can deliver users a seamless and reliable experience, maximising satisfaction and minimising post-launch disruptions

Testing and debugging are crucial steps in ensuring the functionality, performance, and usability of the website. During this phase, comprehensive tests are conducted to identify and resolve any issues or bugs that may affect the user experience or functionality of the site.

This includes thorough testing of interactive elements, forms, navigation, and compatibility across different browsers and devices.

By addressing and resolving issues proactively, the website can be optimised for a smooth and error-free launch, enhancing user satisfaction and usability post-launch.

The launch and optimization phase marks the deployment of the website to its live environment after thorough testing and debugging. During this stage, careful attention is given to ensuring a smooth transition from development to production.

Optimization efforts begin to refine the website's performance, SEO effectiveness, and user engagement post-launch. This includes monitoring analytics, gathering user feedback, and making iterative improvements to enhance the website's effectiveness in achieving its goals.

Continuous optimization ensures the website remains relevant, competitive, and aligned with evolving business needs and user expectations.